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Bruce Abbott is a design executive with 19 years of experience advocating on behalf of the human component in consumer software and product experiences while cultivating design thinking and excellence at Disney, ESPN, Google, and eBay.


  • Led the creation of Disney Direct-to-Consumer & International insights and streaming metrics platform unifying Disney+, ESPN+, Hulu, and Hotstar engagement data
  • Modernized the design organization at ESPN, and co-created the “E” brand for ESPN Digital
  • Designed an iPhone feature concept on behalf of ESPN that Apple SVP of Software Engineering, Craig Federighi, demonstrated during the keynote at Apple’s 2016 Worldwide Developer Conference (WWDC)


Stealth Mode
Aug 2019 – Current · 1 yr
West Hartford, CT
  • Pursuing a vision to reimagine mental health care through the lens of the patient experience
The Walt Disney Company
Sep 2017 – Aug 2019 · 2 yrs
Senior Director of Product Design, Direct-to-Consumer & International – Data Platforms
Bristol, CT
  • Led the creation and deployment of the Disney Direct-to-Consumer insights and streaming metrics platform on iOS, Android, and web. This new platform transformed real-time subscriber and content engagement data from Disney’s portfolio of streaming products (e.g., Hulu, Disney+, ESPN+, Hotstar) into intelligible channels of actionable metrics for Disney executives and strategic stakeholders — CTO and CFO sponsored
    • Led a multidisciplinary team of front-end (React) and API platform developers through an 8-month product build and deployment — included a $250k budget
    • Partnered with Disney Streaming Services (formally BAMTech of MLB Advanced Media) to define universal metrics for ESPN and Disney streaming service content and subscriber data for ingest and endpoint creation
The Walt Disney Company
July 2014 – Sep 2017 · 3 yrs 3 mos
Senior Director of Product Design, ESPN – Digital Consumer Products
Bristol, CT
  • Led and mentored a team of 13 designers — including the recruitment of 5 new hires — while overseeing design for ESPN on iOS, Android, and web during a 56% increase (+43M) in product MAUs
  • Instituted a human-centered design discipline to prioritize empathy, intent, and mental models to inform design thinking, and modernized design operations and process to help drive a 15% and 12% YoY increase in App Store and Play Store ratings respectively
  • Paired with CTO to represent ESPN at Apple’s campus in Cupertino for new platform integration. Received additional invitations from Apple Platform Marketing to design new concepts for iOS, watchOS, and tvOS in Cupertino.
  • Increased collaboration between design and each project partner (e.g., research, engineering, product, content, and project management) by requiring frequent one-on-ones to review, inform, and enhance solutions while empowering each designer with decision-making autonomy
Egg Haus
July 2008 – July 2014 · 6 yrs
Founder, Principal
San Francisco, CA
  • Founded a digital product design firm in San Francisco, CA that provided Bay Area and Silicon Valley technology companies with a cross-functional team of designers and engineers specialized in mobile software (iOS, Android)
    • Notable clients: Google (on-site), YouTube (on-site), Disney Parks, Condé Nast, and ESPN
  • Achieved 7 “App of the Week” and “Editor’s Choice” features of client applications in the App Store
  • Declined M&A offer from YouTube in 2013
Ribbit (British Telecom)
2007 – 2008 · 1 yr
Principal Designer
Mountain View, CA
  • Designed user interaction and interface for Ribbit consumer and enterprise voice software
  • Employee #14 — company acquired by BT in July 2008 for $105 million
2004 – 2007 · 3 yrs
Product Designer, User Experience & Design
San Jose, CA
  • Created “eBay Desktop,” a marketplace built atop the Adobe AIR runtime for Windows and OS X while entirely comprised of eBay and PayPal Developer Platform APIs
    • Surpassed 1 million installs following the public-beta release in 2007
  • Devised and implemented a method to reduce merchandise display advertising payload by 71%
  • Selected as one of 30 employees for a two-month collaboration to re-envision eBay (“eBay 3.0”)
Fidelity Investments
2003 – 2004 · 1 yr
Interaction Designer, User Experience & Design
Boston, MA
  • Built Fidelity's NetBenefits interactive product education
  • Developed a desktop application written in ActionScript that parsed Fidelity’s APIs as an interactive portfolio
  • Authored the first interactive design patterns and standards for the design organization
2000 - 2002 · 2 yrs
Associate Web Designer, IBM.com
Research Triangle Park, NC
  • Designed, developed, and deployed user interface enhancements for IBM Personal Computing Division


Stanford University, Hasso Plattner Institute of Design (aka d.school)
2010, 2011
Guest Mentor, Launchpad Program
Palo Alto, CA
  • Mentored graduate students on human-centered design, rapid-prototyping, branding, and product marketing to incubate and launch a new business (e.g., product, service) in 10 weeks
San Francisco State University, College of Extended Learning
2011 - 2013
Adjunct Instructor, Mobile Design
San Francisco, CA
  • Authored and taught a course on user interface design for mobile devices including iOS and Android
Online Garage Sale #US-2010016918 (eBay, Inc.)
  • Co-authored the method of listing a garage sale online, which encapsulates the event time, location, and items presented as event promotion or marketplace online accessible to internet-connected devices

Skills & Interests

  • Technical Skills: CLI, Git, VS Code, JavaScript, React.js, Next.js, Python, Xcode, Obj-C, JIRA, Sketch, Principle, Illustrator, Photoshop, Figma, Zeplin, Abstract, Docker, PostgreSQL, GraphQL, Redshift, AWS
  • Interests: Open-source server environments, data management, network hardware, machine learning, equity trading, poker, golf